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The 10 Commandments for PLATIT
Core competence: Development and production of high-tech PVD coating equipment & coatings
- Independence
From large enterprises
- Headquarters in Switzerland
Tradition, image, infrastructure, financing and tax system
- World distributed intelligence
Global cooperation with institutes, suppliers, coaters and users
- Flat, lean Compagny structure
No hierarchies, focus on development not on logistic
- Teamspirit
Innovation and performance count, no origins and ties
- Balanced distribution of sales
marketing target; SME compagnies no depending on large customers
- Blue Ocean Strategy
Products and markets before and without competition
- min. 1 new coating every year
- new coating unit every 2nd year
- Win-Win with customers
Not discount but price/performance decides competitiveness
- No own job coating center
- Turnkey Systems
For integration into the production
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